Flowers in Fiji occupy a vibrant cultural position shaped by tropical climate, indigenous traditions, and tourism. In urban areas such as Suva and Nadi, flowers are widely used in ceremonial garlands, weddings, resorts, and markets, while rural islands feature native blooms in community rituals, handicrafts, and local gardens. Participation is influenced by traditional knowledge, small-scale farming, and access to nurseries, which guide cultivation and use. Compared to other crops, flowers function primarily as ceremonial, decorative, and tourism-enhancing elements, with media and cultural festivals reinforcing their visibility. Gender roles, seasonal cycles, and generational knowledge shape flower usage and aesthetics. As a result, flowers in Fiji reflect a blend of environmental richness, cultural expression, and social identity.
